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Even close relationships, romantic, friendship, family, and professional, aren't always built to reward moving beyond daily conversation. LEBRA makes it easier to start something deeper.\n","\u002Fmedia\u002Fwork\u002Flebra\u002Flebra-hero.png",[481,482],"\u002Fmedia\u002Fwork\u002Flebra\u002Flebra-create-session.png","\u002Fmedia\u002Fwork\u002Flebra\u002Flebra-multiplayer-session.png",{},{"description":485},"LEBRA is proof that the technology we already trust every day can also help us open up when it matters most. We built the smallest version of that idea, watched it work in a real relationship, and found a repeatable way to make hard conversations feel possible.\n","\u002F_work\u002Fdata\u002F2026-09-11-lebra",{"title":488,"description":489,"items":490},"The desire to connect exists, but vulnerable conversations can feel forced or risky.","Typical communication tools help people exchange messages, but they do not help people move beyond daily conversation. Starting a more honest exchange can feel like a high-risk moment, even between people who care about each other.\n",[491,494,497],{"title":492,"description":493},"Good relationships can still stay surface-level","Romantic, friendship, family, and professional relationships are not always incentivized to make space for more difficult conversations.",{"title":495,"description":496},"The opening moment carries too much weight","People may want to connect, but asking to have a vulnerable conversation can feel forced, awkward, or risky.",{"title":498,"description":499},"Messaging tools do not create a deeper path","Most communication tools exchange messages without helping people move through a conversation together.",{"title":501,"description":502,"items":503},"A focused product experiment built around the smallest complete journey.","NITM used its product strategy, experience design, and rapid development skills to identify the smallest complete host and participant journey. We removed account friction, kept the interface centered on people, and used a sub-$1,000 experiment approach to keep the scope focused.\n",[504,507,510],{"title":505,"description":506},"Start with the human moment","Defined the tension between wanting a deeper exchange and not knowing how to open it.",{"title":508,"description":509},"Map the host and participant journey","Focused the experiment on creating a session, joining it, and moving through a conversation prompt together.",{"title":511,"description":512},"Remove unnecessary commitment","Kept the experience anonymous and one-time, without account creation or a requirement to preserve answers.",{"title":514,"description":515,"items":516},"A couple credited the experiment with helping them have a difficult conversation and save their relationship.","One couple credited LEBRA with helping them have the conversation that saved their relationship. Malcolm, NITM's founder, described what made it work: \"The ease into the conversation, the hard hitting question, and the ease out helped the couple really dig into the issue at hand and come out feeling like both people were heard.\" Since launch, LEBRA has powered more than 500 sessions, with about 75% of sessions completed start to finish. The product also points toward a broader opportunity: tailored conversation prompts and integrations for counselors, community organizations, founder-support programs, and other trust-based groups.\n",[517,520,523],{"title":518,"description":519},"Meaningful real-world outcome","One couple credited LEBRA with helping them have a difficult conversation and save their relationship.",{"title":521,"description":522},"Real usage, not just a demo","More than 500 sessions created, with roughly 75% completed start to finish.",{"title":524,"description":525},"Broader product opportunity","Future directions include tailored conversation prompts and integrations for groups that already help people build trust.",{"title":470,"description":478},"lebra",{"title":529,"description":530,"features":531},"A private shared session that gives people a simple way to begin.","LEBRA lets a host choose a topic or describe the desired conversation, then share a session code with participants. Everyone moves through one conversation prompt at a time in a private, browser-based session built for anonymous, one-time use. You don't need an account, and you don't have to save your answers. Sometimes the tech we're already comfortable with is exactly what makes a hard conversation easier to start.\n",[532,535,538],{"title":533,"description":534},"Private shared sessions","Hosts create a browser-based session and invite participants with a code.",{"title":536,"description":537},"Low-friction participation","People can join without creating an account or committing answers to a saved profile.",{"title":539,"description":540},"One conversation prompt at a time","The experience gives a group a clear next step instead of asking someone to script the whole conversation.","_work\u002Fdata\u002F2026-09-11-lebra","https:\u002F\u002Fletsberealabout.us","Start Your Conversation","uwnBTTAVxTICGwbLtF1LYWTMFrMDLHHtkPCRQTjy5kE",{"id":546,"title":547,"backgroundColors":40,"body":548,"categories":552,"client":476,"date":477,"description":553,"design":40,"extension":58,"featured":73,"heroImage":554,"isOngoing":73,"media":555,"meta":559,"navigation":73,"operatorInsight":560,"path":562,"problem":563,"process":576,"published":73,"result":589,"seo":599,"slug":600,"solution":601,"stats":40,"stem":614,"testimonial":40,"url":615,"urlText":40,"__hash__":616},"work\u002F_work\u002Fdata\u002F2026-09-11-solidariti.md","Solidariti: NITM on demand for founders",{"type":42,"value":549,"toc":550},[],{"title":45,"searchDepth":20,"depth":20,"links":551},[],[49,303,311,461],"Solidariti is an internal NITM product shaped by two sources of lived experience: building our own companies and supporting early-stage startups through the same recurring challenges.\n","\u002Fmedia\u002Fwork\u002Fsolidariti\u002Fsolidariti-daily-brief.png",[556,557,558],"\u002Fmedia\u002Fwork\u002Fsolidariti\u002Fsolidariti-assistant-setup.png","\u002Fmedia\u002Fwork\u002Fsolidariti\u002Fsolidariti-integrations.png","\u002Fmedia\u002Fwork\u002Fsolidariti\u002Fsolidariti-playbooks.png",{},{"description":561},"Getting AI to work collaboratively and proactively, not just reactively, is the key to building tools that actually support and reduce load for already overburdened founders. Solidariti is us testing that belief directly, not just shipping another chat interface.\n","\u002F_work\u002Fdata\u002F2026-09-11-solidariti",{"title":564,"description":565,"items":566},"Founders need more context and less coordination work to make the next decision.","Founders move between goals, meetings, tasks, documents, and relationships. Disconnected tools fragment context and create decision fatigue, while a generic AI chat starts empty and asks founders to identify the problem and ask the right question before it can help.\n",[567,570,573],{"title":568,"description":569},"Work is spread across too many places","Goals, deadlines, progress, documents, and relationships live in separate tools and views.",{"title":571,"description":572},"Fragmented context makes decisions harder","Switching between disconnected tools adds coordination work and makes it harder to see what deserves attention now.",{"title":574,"description":575},"A blank AI chat puts the burden back on the founder","Generic chat can help after a founder frames the problem, but it does not begin with the context needed to frame the right question.",{"title":577,"description":578,"items":579},"A sharply scoped internal product experiment using the same skills we bring to client work.","NITM applied product strategy, UX design, rapid prototyping, and full-stack delivery to sharpen the scope. A sub-$1,000 experiment approach kept v0 centered on the Daily Brief, using prototype screens to represent supporting workflows and test the direction before building full integrations.\n",[580,583,586],{"title":581,"description":582},"Start from recurring founder challenges","Used our experience building companies and supporting early-stage teams to define the recurring coordination problems.",{"title":584,"description":585},"Center v0 on the Daily Brief","Made the daily prioritization loop the clearest complete experience in the first version.",{"title":587,"description":588},"Represent the supporting workflows","Used prototype screens to represent supporting workflows and tool connections, testing the product direction before building full integrations.",{"title":590,"description":591,"items":592},"A working internal prototype demonstrates a clearer way to organize founder context.","The working internal prototype demonstrates onboarding, daily prioritization, goals, playbooks, and introductions. Solidariti is still in development, and the tool connections shown are illustrative concepts rather than live integrations. The opportunity is to reduce the coordination work that pulls founders away from customers, teams, and the business.\n",[593,596],{"title":594,"description":595},"A complete internal product direction","Demonstrates onboarding, a Daily Brief, goals, playbooks, and suggested introductions.",{"title":597,"description":598},"A sharper focus for founder time","Creates an opportunity to reduce coordination work as development continues.",{"title":547,"description":553},"solidariti",{"title":602,"description":603,"features":604},"A focused operating layer that brings the founder’s next decisions into view.","A short setup captures an assistant preference, initial goals, and relevant tools. The Daily Brief combines priorities, deadlines, progress, and useful connections. Goals preserve direction, playbooks break challenges into steps, and suggested introductions connect needs with people. Where a generic AI chat waits to be prompted, Solidariti is proactive, knowledgeable about the founder's context, and built around their goals. The assistant supports judgment. It does not replace mentors or experts.\n",[605,608,611],{"title":606,"description":607},"A Daily Brief for the work that matters now","Brings priorities, deadlines, progress, and useful connections into one daily view.",{"title":609,"description":610},"Goals and playbooks","Keeps longer-term direction visible and turns recurring challenges into practical steps.",{"title":612,"description":613},"Connections with context","Suggests introductions based on needs while keeping human judgment at the center.","_work\u002Fdata\u002F2026-09-11-solidariti","https:\u002F\u002Fsolidariti.g17o.com","AUN4FAnv57geVGUhkxIWvlOQt4DI2H2RImc84n7bS48",{"id":618,"title":619,"backgroundColors":40,"body":620,"categories":624,"client":631,"date":632,"description":633,"design":634,"extension":58,"featured":59,"heroImage":40,"isOngoing":73,"media":40,"meta":637,"navigation":73,"operatorInsight":40,"path":638,"problem":639,"process":657,"published":73,"result":679,"seo":711,"slug":631,"solution":712,"stats":40,"stem":715,"testimonial":40,"url":716,"urlText":40,"__hash__":717},"work\u002F_work\u002Fdata\u002F2022-09-01-blackfullness.md","Blackfullness Wellness Platform",{"type":42,"value":621,"toc":622},[],{"title":45,"searchDepth":20,"depth":20,"links":623},[],[625,311,626,627,628,629,630,359],"Product","Design",".NET","React Native","Microsoft Azure","Notifications","blackfullness","2022-09-01","Blackfullness is a mobile wellness platform delivering culturally centered meditation, practices, and content through an easy-to-use app. NITM took over delivery from a prior team to stabilize the platform, refresh the product experience, and execute a successful relaunch in December 2025. The relaunch improved engagement and acquisition while restoring confidence with backers and enabling institution-tailored pilots with universities.",{"title":635,"description":636},"Relaunch-ready product experience with stability, privacy controls, and notification capabilities","Delivered a refreshed mobile app experience and stabilized the underlying platform built on .NET and React Native, hosted on Microsoft Azure with code managed in GitHub. Implemented anonymous-user support to enable institution-specific configurations with minimal\u002Fno PII collection where required. Built a notification system designed to respect user-level preferences and configurable notification delivery rules to support program needs.",{},"\u002F_work\u002Fdata\u002F2022-09-01-blackfullness",{"title":640,"items":641},"A high-impact wellness app needed stability, privacy-forward institution support, and a relaunch-ready experience after a team transition.",[642,645,648,651,654],{"title":643,"description":644},"Platform instability after team transition","The project was inherited from a previous team and required stabilization to ensure reliability, reduce delivery risk, and support a public-facing relaunch.",{"title":646,"description":647},"Relaunch required a refreshed, modernized experience","The product needed a design refresh to improve usability and credibility ahead of the December 2025 relaunch.",{"title":649,"description":650},"Anonymous user support with minimal\u002Fno PII","Institution configurations required anonymous usage patterns and minimal data collection to meet program requirements and privacy expectations.",{"title":652,"description":653},"Notifications needed to be robust and preference-driven","The platform required a notification system that could honor user-specific preferences and allow configuration to match program needs.",{"title":655,"description":656},"Backer and investor confidence needed to be rebuilt","The platform had to demonstrate execution discipline and operational readiness to renew stakeholder interest and support growth initiatives.",{"title":658,"description":659,"items":660},"Embedded takeover delivery with stabilization-first sequencing, then relaunch execution and ongoing advisory support","We transitioned into the codebase, prioritized stability and relaunch-critical paths, and delivered incremental improvements with tight feedback loops against relaunch goals and institutional requirements. After the relaunch, we remained engaged as the core technical team to guide roadmap planning and support pilots.",[661,664,667,670,673,676],{"title":662,"description":663},"Takeover, assessment, and risk triage","Inherited the platform from a prior team, assessed stability and relaunch risk, and identified the highest-impact remediation areas.",{"title":665,"description":666},"Stabilization and reliability hardening","Focused on platform stability and operational readiness to support a public relaunch and reduce downstream delivery risk.",{"title":668,"description":669},"Design refresh for relaunch","Refreshed the product experience to improve usability and ensure the app met expectations for a relaunch-ready mobile experience.",{"title":671,"description":672},"Privacy-first institution configuration","Implemented anonymous user support and institution-driven configuration to enable minimal\u002Fno PII collection where required.",{"title":674,"description":675},"Notification system implementation","Delivered a robust notification system that supported user preferences and configurable notification delivery rules.",{"title":677,"description":678},"Relaunch support and ongoing roadmap advisory","Supported the December 2025 relaunch and continued as the core technology and advisory partner to align roadmap work with mental health and spiritual wellbeing outcomes.",{"title":680,"description":681,"items":682},"A successful December 2025 relaunch that improved engagement, expanded user growth, and enabled university pilots.","Following stabilization and a product refresh, Blackfullness relaunched in December 2025 with measurable engagement and acquisition improvements. The improved platform posture helped renew interest from backers and investors and supported pilots with universities that required privacy-forward, configurable program delivery.",[683,688,693,698,703,708],{"title":684,"description":685,"label":686,"value":687},"Successful relaunch delivered","Stabilized the platform and shipped a relaunch in December 2025 with a refreshed experience and relaunch-ready reliability.","Launch","December 2025",{"title":689,"description":690,"label":691,"value":692},"Re-engagement increased post-relaunch","The relaunch drove improved user engagement, indicating the product experience and stability changes resonated with returning users.","Engagement","150%",{"title":694,"description":695,"label":696,"value":697},"New user growth accelerated","The relaunch contributed to meaningful new user acquisition, supporting growth and validation efforts.","Acquisition","1000+ new users",{"title":699,"description":700,"label":701,"value":702},"Renewed stakeholder interest","Improved delivery confidence contributed to renewed interest from backers and investors.","Stakeholder Confidence","Qualitative",{"title":704,"description":705,"label":706,"value":707},"University pilots enabled","The platform supported tailored pilots with institutional stakeholders, enabled by privacy-forward configuration and program fit.","Partnerships","FSU, Harvard",{"title":709,"description":710,"label":359,"value":702},"Anonymous, minimal-PII institution support","Implemented support for anonymous users with institution-configurable data collection to align with minimal\u002Fno PII requirements.",{"title":619,"description":633},{"title":713,"description":714},"Takeover-led stabilization and relaunch execution with privacy-first institution configuration and a configurable notification system.","NITM assumed ownership of delivery, stabilized the existing platform, and refreshed the product experience to support a successful relaunch in December 2025. We implemented support for anonymous users with institution-driven configuration to minimize or eliminate PII collection where required. In parallel, we delivered a robust notification capability designed around user preferences and configurable delivery rules. Post-relaunch, we continued as the core technology and technical advisory team, aligning roadmap decisions to Blackfullness’s goal of improving mental health and spiritual wellbeing.","_work\u002Fdata\u002F2022-09-01-blackfullness","https:\u002F\u002Fblackfullness.com","1KR3td1OSEpBOfteErhPorZdNw6im1cWHGyvMWT_Lg8",{"data":719,"body":720},{},{"type":721,"children":722},"root",[723],{"type":724,"tag":725,"props":726,"children":727},"element","p",{},[728],{"type":729,"value":87},"text",{"data":731,"body":732},{},{"type":721,"children":733},[734],{"type":724,"tag":725,"props":735,"children":736},{},[737],{"type":729,"value":91},{"data":739,"body":740},{},{"type":721,"children":741},[742],{"type":724,"tag":725,"props":743,"children":744},{},[745],{"type":729,"value":118},{"data":747,"body":748},{},{"type":721,"children":749},[750],{"type":724,"tag":725,"props":751,"children":752},{},[753],{"type":729,"value":123},{"data":755,"body":756},{},{"type":721,"children":757},[758],{"type":724,"tag":725,"props":759,"children":760},{},[761],{"type":729,"value":99},{"data":763,"body":764},{},{"type":721,"children":765},[766],{"type":724,"tag":725,"props":767,"children":768},{},[769],{"type":729,"value":102},{"data":771,"body":772},{},{"type":721,"children":773},[774],{"type":724,"tag":725,"props":775,"children":776},{},[777],{"type":729,"value":106},{"data":779,"body":780},{},{"type":721,"children":781},[782],{"type":724,"tag":725,"props":783,"children":784},{},[785],{"type":729,"value":110},{"data":787,"body":788},{},{"type":721,"children":789},[790],{"type":724,"tag":725,"props":791,"children":792},{},[793],{"type":729,"value":130},1793067644814]