LEBRA: Go Deeper

LEBRA is an internal NITM product born from lived experience. Even close relationships, romantic, friendship, family, and professional, aren't always built to reward moving beyond daily conversation. LEBRA makes it easier to start something deeper.

NITM

Product ManagementDesign and PrototypingDevelopmentSaaS

Start Your Conversation

Challenge

Typical communication tools help people exchange messages, but they do not help people move beyond daily conversation. Starting a more honest exchange can feel like a high-risk moment, even between people who care about each other.

Good relationships can still stay surface-level

Romantic, friendship, family, and professional relationships are not always incentivized to make space for more difficult conversations.

The opening moment carries too much weight

People may want to connect, but asking to have a vulnerable conversation can feel forced, awkward, or risky.

Messaging tools do not create a deeper path

Most communication tools exchange messages without helping people move through a conversation together.

Result

One couple credited LEBRA with helping them have the conversation that saved their relationship. Malcolm, NITM's founder, described what made it work: "The ease into the conversation, the hard hitting question, and the ease out helped the couple really dig into the issue at hand and come out feeling like both people were heard." Since launch, LEBRA has powered more than 500 sessions, with about 75% of sessions completed start to finish. The product also points toward a broader opportunity: tailored conversation prompts and integrations for counselors, community organizations, founder-support programs, and other trust-based groups.

Meaningful real-world outcome

One couple credited LEBRA with helping them have a difficult conversation and save their relationship.

Real usage, not just a demo

More than 500 sessions created, with roughly 75% completed start to finish.

Broader product opportunity

Future directions include tailored conversation prompts and integrations for groups that already help people build trust.

Process

NITM used its product strategy, experience design, and rapid development skills to identify the smallest complete host and participant journey. We removed account friction, kept the interface centered on people, and used a sub-$1,000 experiment approach to keep the scope focused.

Start with the human moment

Defined the tension between wanting a deeper exchange and not knowing how to open it.

Map the host and participant journey

Focused the experiment on creating a session, joining it, and moving through a conversation prompt together.

Remove unnecessary commitment

Kept the experience anonymous and one-time, without account creation or a requirement to preserve answers.

Solution

LEBRA lets a host choose a topic or describe the desired conversation, then share a session code with participants. Everyone moves through one conversation prompt at a time in a private, browser-based session built for anonymous, one-time use. You don't need an account, and you don't have to save your answers. Sometimes the tech we're already comfortable with is exactly what makes a hard conversation easier to start.

Private shared sessions

Hosts create a browser-based session and invite participants with a code.

Low-friction participation

People can join without creating an account or committing answers to a saved profile.

One conversation prompt at a time

The experience gives a group a clear next step instead of asking someone to script the whole conversation.

Our Insight

LEBRA is proof that the technology we already trust every day can also help us open up when it matters most. We built the smallest version of that idea, watched it work in a real relationship, and found a repeatable way to make hard conversations feel possible.

NITM

Team, NITM